Attract Clients or Increase Profits?
Hosting a live event is one of the most powerful marketing strategies in your arsenal. But what do you want to accomplish with your live event? Do you want to attract clients, increase profits or both?...
View ArticleIs Your Event Successful?
How do you know if your live event successful if you haven’t defined what success means to you? In the previous post “Attract Clients or Increase Profits?” we discussed setting an event objective with...
View ArticleWorkshop Mistake #2: Not Knowing Where You Want To Go
In this series of posts, I am addressing some of the big mistakes that I see people make in planning their workshops. I addressed the biggest one in my previous post, . Today, I am addressing another...
View ArticleWhat Type Of Event Does Your Audience Prefer?
When you are planning your event, the very first thing to decide is what type of event to run. Are you going to host a 1-3 hour workshop, a full day workshop or a multi day seminar or intensive? Not...
View ArticleLet’s Dance: When Your Event Objective And Format Don’t Jive
From time to time I do Event Strategy Breakthrough Sessions and I love helping entrepreneurs through their workshop and seminar challenges. The funny thing is that most people who apply for a break...
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